Author: Leo Swearingen

On February 18, 2025, Professor Nancy LaFever visited the Invention Lab (SAC 302) to lead a presentation and discussion on branding and copywriting. Drawing from her experience as a copywriter at UL Solutions during her gap year from teaching, LaFever shared insights with an audience of undergraduate students, graduate students, and faculty members alike.  LaFever began by introducing the concept of organizational core competencies—the unique skills and abilities that drive a company’s success. She guided attendees through an exercise in identifying the core competencies of major companies such as Google, Amazon, Apple, and Nike. From there, she encouraged participants to

On January 28, 2025, WRD faculty, students, and staff gathered in Arts & Letters Hall to hear Dr. V. Jo Hsu, Associate Professor in the Departments of Rhetoric and Writing and Women’s, Gender, and Sexuality Studies at the University of Texas at Austin, present “The Story Begins with a Sundering: On Narratives of Medical Uncertainty.” This illuminating talk explored transgender and disability medical narratives and was followed by a thought-provoking Q&A.  Dr. Hsu began by explaining that narratives shape how we understand ourselves and our experiences while bound up in a shared world. “We are tethered to narrative threads,” they