This quarter, the New Media Studies Master’s program is offering a new special topics course, Social Media Content Strategy. The course, taught by adjunct professor Brent Waugh, investigates a range of social media and content strategy topics, including how to integrate digital and traditional forms of marketing, best practices for social media use, how to use social analytics, and how to maintain a personal brand. Students in the class have read timely books on social media, including Jonah Berger’s Contagious: Why Things Catch On and Erik Qualman’s Socialnomics: How Social Media Transforms the Way We Live and Do Business. Class
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